Sahlen's Retailer


Our goal with every new market and retailer launch is for our products to lead to your repeat customers. We leverage the success, testimonials, and support of our five-generation-old brand to expand into your retail locations with robust sales and marketing support.

Realizing Why Retailers Trust Sahlen Packing Co.

Five-Generation Family-Owned (150+ Years Old)
Headquartered in Buffalo, NY
110k Square-Foot Manufacturing Plant
100+ Employees
15 Million Pounds Sold Annually
500k+ Annual Organic Web Users

Sahlen’s Retailer


We understand the value of a true partnership and the needs of retailers like you. When a new retailer onboards any Sahlen food product, the launch is strongly supported with a robust, integrated advertising campaign aimed at your target audiences with the goal of selling your latest offering. You’re backed from the moment our products leave the plant until they end up on your customers’ plates. 

Growing Your Reach

Sahlen stands for a strong social presence. Organic posts (geared toward brand engagement vs. sales) help in-store traffic and awareness, while paid posts can directly be attributed to sell-through volume. After determining the “primary stores” to be supported, Sahlen geographically targets those addresses (using “lookalike audiences” from previous campaigns) and shows relevant content to prospective consumers. Your logo is featured.

Eyes On Stores

Depending on the number of locations carrying our product(s), Sahlen develops and implements a geographic-based outdoor campaign via billboards. Once “primary stores” are determined, local arteries near those locations are flooded with messaging that increases awareness and drives in-store traffic. Your logo is featured.

Surpassing The Stations

Over-The-Top advertising airs traditional broadcast commercials via on-demand-video stations such as HGTV, Sling, NBC, Fox, and countless paid-cable stations. This platform allows for specific audience targeting—household and behavioral, expansive reach across multiple platforms, and airtime during live and heavily-watched content. Ads are non-skippable, frequency cap-optimized, and do not get shared during short-form content. This platform also allows us to speak to the ever-growing cord-cutters, cord-shavers, and cord-nevers—plus traditional TV viewers.

Our Other Areas of Business

Cafeterias and concessions, back-, front, or out-of-house, and everything in between. Sahlen’s business is focused on your foodservice success.
Maximize your menu with less. From hot dog carts to fast-casual, Sahlen keeps it simple in the kitchen so you can get creative for your customers.
Contract Manufacturing
Big brand support, co-packing capabilities, custom production, and more. See how Sahlen can become your most trusted food product packaging partner.

Ready for a Rep?

Speak with a Sahlen Sales Representative today and learn more about how our hot dogs, sausage links, and premium deli meat can help to make your life easier, and your sales greater.

Contact Rep