Growing Your Reach

Sahlen stands for a strong social presence. Organic posts (geared toward brand engagement vs. sales) help in-store traffic and awareness, while paid posts can directly be attributed to sell-through volume. After determining the “primary stores” to be supported, Sahlen geographically targets those addresses (using “lookalike audiences” from previous campaigns) and shows relevant content to prospective consumers. Your logo is featured.

Eyes On Stores

Depending on the number of locations carrying our product(s), Sahlen develops and implements a geographic-based outdoor campaign via billboards. Once “primary stores” are determined, local arteries near those locations are flooded with messaging that increases awareness and drives in-store traffic. Your logo is featured.

Surpassing The Stations

Over-The-Top advertising airs traditional broadcast commercials via on-demand-video stations such as HGTV, Sling, NBC, Fox, and countless paid-cable stations. This platform allows for specific audience targeting—household and behavioral, expansive reach across multiple platforms, and airtime during live and heavily-watched content. Ads are non-skippable, frequency cap-optimized, and do not get shared during short-form content. This platform also allows us to speak to the ever-growing cord-cutters, cord-shavers, and cord-nevers—plus traditional TV viewers.